Every few weeks, a D2C founder walks into our studio with the same story. They launched 12 to 18 months ago. Tight budget. They went with a freelancer they found on Instagram, or a junior agency that quoted them 40% less than the others, or a relative’s design student. They got a logo, some packaging, […]

I’ve been on both sides of this table. Before I started Studio OKCaramel, I was a D2C founder running my own coffee brand. I hired agencies. I got burned. I hired freelancers. I got ghosted. I tried to do it all in-house. I got slow. I made every mistake a young D2C founder makes when […]

Ten thousand ads. Roughly. That’s how many pieces of creative Studio OKCaramel has shipped across Meta and Amazon for D2C brands over the last four years. That’s not a flex. It’s a confession. Because shipping that volume of work teaches you things that no marketing course covers. Most of it isn’t what you’d guess. Here’s […]

A traditional product shoot for a D2C brand in India can easily run anywhere from ₹80,000 to ₹4 lakh per campaign. Studio rental, photographer day rate, stylist, model, props, food styling (if edible), retouching, two rounds of revisions. By the time the images land in your inbox, you’ve spent half your monthly marketing budget on […]

I ran a coffee brand before I started Studio OKCaramel. So when I say most D2C founders get branding wrong in year one, I’m saying it with receipts. I made those mistakes first. Here’s what nobody tells you when you’re launching. A logo is not a brand. A nice Instagram grid is not a brand. […]