Perfora
Perfora
Perfora
India’s leading one-stop-shop for all your oral and dental care needs, with products that are innovative, inviting and enjoyable.
Challenge: Perfora, was in need of a brand identity that put spotlight on their clean, functional, and design-led approach, grabbed attention and screamed their value proposition - minty fresh breaths and healthy smiles.
Goal: To create a design strategy that distinguished Perfora from pre-established oral care brands, and highlighted its fun and eccentric brand personality.
India’s leading one-stop-shop for all your oral and dental care needs, with products that are innovative, inviting and enjoyable.
Challenge: Perfora, was in need of a brand identity that put spotlight on their clean, functional, and design-led approach, grabbed attention and screamed their value proposition - minty fresh breaths and healthy smiles.
Goal: To create a design strategy that distinguished Perfora from pre-established oral care brands, and highlighted its fun and eccentric brand personality.
India’s leading one-stop-shop for all your oral and dental care needs, with products that are innovative, inviting and enjoyable.
Challenge: Perfora, was in need of a brand identity that put spotlight on their clean, functional, and design-led approach, grabbed attention and screamed their value proposition - minty fresh breaths and healthy smiles.
Goal: To create a design strategy that distinguished Perfora from pre-established oral care brands, and highlighted its fun and eccentric brand personality.
Having understood Perfora’s needs, we knew that that the use of natural ingredients was their core differentiating factor, besides being a young entrant in a saturated market. For a brand born in the age of social media, we decided to bank on the power of aesthetics, and created a clean design using electrifying colours and subtle botanical accents.
Our final strategy was to create a sophisticated and Instagrammable toothpaste and toothbrush, because who doesn’t love a bathroom selfie with a chic oral care kit?
Results:
A design that makes you want to keep brushing!
Brand recognition: Perfora's consistent and electrifying design across all platforms, including their website, social media, and packaging, made them stand out faster than you can say ‘cavity-free’.
Branding Assets: We created fun visuals and messaging for marketing collaterals and event spaces, that resonated with their target audience - Gen-Z and Millennials, making oral care feel as exciting as self-care.
Funding secured: We designed a winning pitch deck, with a clear brand message, helping Perfora secure a funding they needed to keep those smiles healthy and bright.
Having understood Perfora’s needs, we knew that that the use of natural ingredients was their core differentiating factor, besides being a young entrant in a saturated market. For a brand born in the age of social media, we decided to bank on the power of aesthetics, and created a clean design using electrifying colours and subtle botanical accents.
Our final strategy was to create a sophisticated and Instagrammable toothpaste and toothbrush, because who doesn’t love a bathroom selfie with a chic oral care kit?
Results:
A design that makes you want to keep brushing!
Brand recognition: Perfora's consistent and electrifying design across all platforms, including their website, social media, and packaging, made them stand out faster than you can say ‘cavity-free’.
Branding Assets: We created fun visuals and messaging for marketing collaterals and event spaces, that resonated with their target audience - Gen-Z and Millennials, making oral care feel as exciting as self-care.
Funding secured: We designed a winning pitch deck, with a clear brand message, helping Perfora secure a funding they needed to keep those smiles healthy and bright.
Having understood Perfora’s needs, we knew that that the use of natural ingredients was their core differentiating factor, besides being a young entrant in a saturated market. For a brand born in the age of social media, we decided to bank on the power of aesthetics, and created a clean design using electrifying colours and subtle botanical accents.
Our final strategy was to create a sophisticated and Instagrammable toothpaste and toothbrush, because who doesn’t love a bathroom selfie with a chic oral care kit?
Results:
A design that makes you want to keep brushing!
Brand recognition: Perfora's consistent and electrifying design across all platforms, including their website, social media, and packaging, made them stand out faster than you can say ‘cavity-free’.
Branding Assets: We created fun visuals and messaging for marketing collaterals and event spaces, that resonated with their target audience - Gen-Z and Millennials, making oral care feel as exciting as self-care.
Funding secured: We designed a winning pitch deck, with a clear brand message, helping Perfora secure a funding they needed to keep those smiles healthy and bright.
We crafted a clean, visually striking design for Perfora, helping them stand out in the crowded oral hygiene market. Their brand is rapidly approaching household name status, a testament to our successful collaboration. Overall, it's a partnership that leaves us feeling as refreshed and satisfied as that minty-fresh feeling after a morning brush – and that's something we can't stop smiling about.
We crafted a clean, visually striking design for Perfora, helping them stand out in the crowded oral hygiene market. Their brand is rapidly approaching household name status, a testament to our successful collaboration. Overall, it's a partnership that leaves us feeling as refreshed and satisfied as that minty-fresh feeling after a morning brush – and that's something we can't stop smiling about.
We crafted a clean, visually striking design for Perfora, helping them stand out in the crowded oral hygiene market. Their brand is rapidly approaching household name status, a testament to our successful collaboration. Overall, it's a partnership that leaves us feeling as refreshed and satisfied as that minty-fresh feeling after a morning brush – and that's something we can't stop smiling about.
